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Discover

Phase 1

Gather business context through Labs.

Discover is where you gather facts before making decisions—whether you're building strategy from scratch or responding to an RFP.

Loading context readiness...

How are you starting?

Choose a path to gather the right context. You can always adjust later.

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Run a Full GAP to get started

View History

Core Labs

Essential diagnostics for marketing health

GAP IA

Quick marketing health check

Not run yet

Full GAP

Comprehensive diagnostic

Not run yet

Website Lab

UX, conversion, technical audit

52
Last run 3 days ago
ReviewView

Brand Lab

Positioning & differentiation

80
Last run 3 days ago
ReviewView

SEO Lab

Search visibility & rankings

32
Last run 11 days ago
View

Content Lab

Content strategy & quality

Not run yet

Specialized Labs

Deep-dive into specific areas

Demand Lab

Lead gen & funnel analysis

Not run yet

Ops Lab

Marketing operations

Not run yet

Competition Lab

Competitive landscape

Not run yet

Analytics Lab

GA4, Search Console & Media

Not run yet

Plan & Findings

You have 18 open findings from recent diagnostics

Open Plan

Recent Diagnostics

View all history

Brand Lab

3 days ago

SEO Lab

11 days ago

Brand Lab

11 days ago

Website Lab

3 days ago

Website Lab

11 days ago

[V5 MANDATORY] Website Lab V4/V5 failed: Failed to fetch https://ryanswansonlaw.com/: HTTP 403: Forbidden. Original error: {"name":"Error","message":"HTTP 403: Forbidden","cause":"none"}

Next Step

Context is ready for review

Labs have extracted proposals. Review and confirm them in Decide.

Review Context in Decide