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Audience Lab
Define and manage audience segments and personas. AI-powered generation from diagnostic signals, with packs for Media Lab and Creative briefs.
Audience & TargetingStrategic
About This Tool
Why Run It
Define target audience segments and personas to guide media targeting and creative messaging.
Question Answered
Who are our target audiences and how should we speak to them?
When to Use
Building campaigns, refining targeting, or when personas need updating.
Influences
StrategyBlueprint FocusBrain
Open from Company Page
This tool opens directly within a company context. Navigate to a company's Blueprint page and open Audience Lab from there.
Access via: Company → Blueprint → Audience Lab