Media Lab

AI-powered media strategy planner. Designs channel mix, budgets, and forecasted outcomes, compares scenarios, and promotes plans into active media programs.

Media & AdvertisingStrategic

About This Tool

Why Run It

Design an AI-powered media strategy with channel recommendations, budget allocation, and performance forecasts.

Question Answered

What is the optimal media mix and budget allocation to achieve our marketing objectives?

When to Use

Planning a media campaign, evaluating channel mix, or when building a new demand generation program.

Influences

StrategyBlueprint FocusWork

Open from Company Page

This tool opens directly within a company context. Navigate to a company's Blueprint page and open Media Lab from there.

Access via: Company → Blueprint → Media Lab